The 'Pledges' or 'Rewards' you offer is the most important conversion factor on your campaign page.
For all 'Rewards' based campaings we need to understand that what the potential backer wants to know is "what is in it for me'.
You rewards need to be clearly defined and this article by Evan Varsamis, who is the CEO of GadgetFlow, explains how you should design a pledge rewards chart.
For all 'Rewards' based campaings we need to understand that what the potential backer wants to know is "what is in it for me'.
You rewards need to be clearly defined and this article by Evan Varsamis, who is the CEO of GadgetFlow, explains how you should design a pledge rewards chart.
BrewDog, a Scottish brewery, has launched what I think is their 8th and final Crowdfunding campaign.
They have over the years raised around £80M from 150 000 investors.
This they have done on their own website with the exception of one round that was done on the Crowdcube Equity crowdfunding website.
Their equity programme is called "Equity for Punks".
This apparently is their last crowdfunding campaign and you can get in by buying a minimum of two shares at £50.30.
BrewDog is a good example of how you can launch and grow a business using multiple crowdfunding campaigns.
Check out the latest BrewDog crowdfunding article.
They have over the years raised around £80M from 150 000 investors.
This they have done on their own website with the exception of one round that was done on the Crowdcube Equity crowdfunding website.
Their equity programme is called "Equity for Punks".
This apparently is their last crowdfunding campaign and you can get in by buying a minimum of two shares at £50.30.
BrewDog is a good example of how you can launch and grow a business using multiple crowdfunding campaigns.
Check out the latest BrewDog crowdfunding article.
Crowdfunding campaigns are becoming an increasingly popular and successful option for making innovative projects a reality.
Yet, with so many projects on offer, making sure that your campaign stands out is essential.
Check out this article for some inspiration.
Yet, with so many projects on offer, making sure that your campaign stands out is essential.
Check out this article for some inspiration.
Equity crowdfunding is a regulated environment.
Crowdfunding platforms have to follow guidelines in each country before they are allowed to operate.
They have to follow KYC (Know Your Client) procedures which is part of the due diligence process each application goes through.
You will note that on average only 1 in 10 businesses that apply to go on an equity platform gets accepted.
Find out more on how this process works.
Crowdfunding platforms have to follow guidelines in each country before they are allowed to operate.
They have to follow KYC (Know Your Client) procedures which is part of the due diligence process each application goes through.
You will note that on average only 1 in 10 businesses that apply to go on an equity platform gets accepted.
Find out more on how this process works.
Attendees at the Virtual Crowd Summit on Crowdfunding (27 August 2020) heard an array of advice and tips from some leading global experts.
Here is a round-up of some of those valuable insights into successful Rewards Crowdfunding, from modest cause-related projects to its use by global corporations.
I also attended and picked up some great advice...
Go to the CrowdSourcing Week post for all the details
Here is a round-up of some of those valuable insights into successful Rewards Crowdfunding, from modest cause-related projects to its use by global corporations.
I also attended and picked up some great advice...
Go to the CrowdSourcing Week post for all the details
There is no overnight success. Not in business, and definitely not in crowdfunding. It only appears so.
And to prove it, Kathleen Minogue decided to research one of crowdfunding’s darlings, the Pebble Watch. A triple crown of a crowdfunding success story.
Read her blog post on her Crowdfund Better website.
And to prove it, Kathleen Minogue decided to research one of crowdfunding’s darlings, the Pebble Watch. A triple crown of a crowdfunding success story.
Read her blog post on her Crowdfund Better website.
Crowdfunding backers say Cronovo smartwatch is a scam
The inventor of a smartwatch says he is still planning to launch the product after backers raised concerns that the crowdfunding scheme is a scam.
Darin Philip, from Howley, secured £120,000 through crowdfunding for the ‘unique’ Cronovo smartwatch, which boasts a built-in electrocardiogram machine.
His campaign attracted backers from across the world, but nearly three years later they are still waiting to receive the product – leading to worries that they have been conned.
Check out the article here
Check out the Kickstarter campaign here
PS Read the comments in the 'Updates' section...
The inventor of a smartwatch says he is still planning to launch the product after backers raised concerns that the crowdfunding scheme is a scam.
Darin Philip, from Howley, secured £120,000 through crowdfunding for the ‘unique’ Cronovo smartwatch, which boasts a built-in electrocardiogram machine.
His campaign attracted backers from across the world, but nearly three years later they are still waiting to receive the product – leading to worries that they have been conned.
Check out the article here
Check out the Kickstarter campaign here
PS Read the comments in the 'Updates' section...
Some interesting Crowdfunding stats can be found in this article.
Check out this article to see how the industry is doing.
Two factors make ours the age of crowdfunding.
1. First is the power of numbers. Since the days of hunting mammoths, we have found success in collaboration.
2. The second is the power of ideas. There’s a market for any idea, no matter how unlikely.
These two factors combine in crowdfunding: an emerging marketplace that brings ideas to the masses.
Check out this article to see how the industry is doing.
Two factors make ours the age of crowdfunding.
1. First is the power of numbers. Since the days of hunting mammoths, we have found success in collaboration.
2. The second is the power of ideas. There’s a market for any idea, no matter how unlikely.
These two factors combine in crowdfunding: an emerging marketplace that brings ideas to the masses.
Crowdcube today announced the launch of a new flagship secondary product, the Direct Community Offer (DCO).
Check out the article here
The DCO gives later-stage businesses a way of offering early investors a return on their investment while simultaneously giving new investors a chance to buy a stake in a business they believe in.
The DCO connects three sets of stakeholders: entrepreneurs who wish to offer their communities a stake in their business, new investors via Crowdcube’s investor platform, and the current shareholders in the business who want to take up the opportunity to sell shares.
Equity crowdfunding platform Seedrs have also setup a secondary market.
Check out the article here
The DCO gives later-stage businesses a way of offering early investors a return on their investment while simultaneously giving new investors a chance to buy a stake in a business they believe in.
The DCO connects three sets of stakeholders: entrepreneurs who wish to offer their communities a stake in their business, new investors via Crowdcube’s investor platform, and the current shareholders in the business who want to take up the opportunity to sell shares.
Equity crowdfunding platform Seedrs have also setup a secondary market.
This article explores 5 key considerations relevant to any equity crowdfunding campaign.
Equity crowdfunding is distinct from other forms of crowdfunding, such as reward-based crowdfunding on Kickstarter, donation crowdfunding on Crowdfunder or loan-based crowdfunding on Funding Circle.
This article is written by Adam Thatcher and can be found on the crowdfunding website Crowdfund Insider
Equity crowdfunding is distinct from other forms of crowdfunding, such as reward-based crowdfunding on Kickstarter, donation crowdfunding on Crowdfunder or loan-based crowdfunding on Funding Circle.
This article is written by Adam Thatcher and can be found on the crowdfunding website Crowdfund Insider